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Dominique Key, Chief Marketing Officer, Auto Shop Marketing Strategies
Automotive branding, content & reputation
CMO & Co-Owner • Commack, New York

Dominique Key

Chief Marketing Officer, Auto Shop Marketing Strategies

I help independent auto shops become the obvious local choice, so steady leads, stronger trust, and fuller bays follow.

Dominique Key helps independent auto repair shops, tire stores, and body shops turn spotty marketing into a clear, local growth engine. Her work combines auto shop SEO and auto shop lead generation so nearby drivers find you, trust you, and book with confidence.

Areas of Expertise

How Dominique helps auto shops grow

Auto Shop SEO

She helps your business show up when nearby drivers search for repairs, tires, brake service, or body work.

Auto Shop Lead Generation

She builds campaigns that bring calls and estimate requests from drivers in your service area, not just generic clicks.

Local Search Visibility

She makes sure your Google Business Profile, maps presence, and review signals point local customers your way.

Brand and Creative Direction

She gives your shop a consistent, trustworthy look across signage, website, ads, and social media.

Website and Conversion Strategy

She turns your site into a clear next step, whether that is a call, an online scheduler, or directions to the shop.

Content and Social Marketing

She uses real photos, simple videos, and helpful maintenance tips to build trust before a first visit.

The Approach

A trusted auto shop partner for growth

She starts by listening the way a good service advisor listens to a customer. You can expect straightforward conversations about your shop, your team, your busiest services, and the types of customers you actually want. From that first call, Dominique stays close to the work and keeps the plan grounded in your day to day reality.

Most shop owners already know their craft. Where they get stuck is in messaging, local visibility, and converting online interest into an appointment. Dominique brings creative direction and marketing experience together to make your shop look professional, sound trustworthy, and show up in the local searches that matter.

Dominique runs this family business with her husband Ken, so she understands the weight of protecting a shop's reputation and payroll. Every strategy is built with that respect in mind, practical enough for a busy owner and clear enough to grow your auto shop business without chasing trends.

“I believe a shop earns loyalty when its marketing feels as honest as the estimate and as dependable as the work under the hood.”
15+
Years in brand & marketing
1:1
Personal involvement on every account
100%
Custom strategy, never templated
Credentials & Experience

Why auto shops trust Dominique

Creative Direction & Brand Strategy

Specializing in business development, creative direction, graphic design, and strategic marketing.

Relationship-First Partnership

Known for communication, transparency, and accessibility from the first conversation.

Agency Partnerships

Auto Shop Marketing Strategies is a Google Partner, Meta Business Partner, and Microsoft Advertising Partner.

Ready to grow your auto shop with Dominique?

Book a free strategy call and get a clear, no-pressure plan for growth.

Let's Talk Growth

Ready to Grow Your Auto Shop?

Get a free website analysis and discover how we can help you attract more customers and dominate your market.

No contracts • No obligations • 100% free consultation

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